• Key Art
  • Design
  • RESUME
  • ABOUT / CONTACT

ETHAN ROSS DESIGN

  • Key Art
  • Design
  • RESUME
  • ABOUT / CONTACT

Budweiser VR

Art Director: Michael Yu
Designer: Ethan Ross
Designed At: Endeavor (formerly WME | IMG)

Virtual reality headsets designed in partnership with Budweiser, Google and the NBA. Select Cleveland Cavilers games offered a special where the purchase of two beers came with a cup holder that could be covered into a VR headset. Consumers could then download the Cav’s Mobile App and insert their phone into the headset in order to view exclusive content. Shown is the final product as well as two runner-up concepts. 

ABI VR1.jpg
ABI VR 3.jpg
ABI VR 2.jpg
ABI VR 4.jpg

© 2019 Ethan Ross All Rights Reserved.