Art Director: Michael Yu
Designer: Ethan Ross
Designed At: Endeavor (formerly WME | IMG)
Virtual reality headsets designed in partnership with Budweiser, Google and the NBA. Select Cleveland Cavilers games offered a special where the purchase of two beers came with a cup holder that could be covered into a VR headset. Consumers could then download the Cav’s Mobile App and insert their phone into the headset in order to view exclusive content. Shown is the final product as well as two runner-up concepts.